Brand Assets

Our brand, your toolkit.

Official logos, colors, screenshots, and guidelines for press, partners, and anyone representing ESCAPE.

Usage guidelines

Use the official logo files. Don’t recreate or modify

Maintain clear space around the logo

Don’t change the logo colors or proportions

Use on solid backgrounds (dark or light) with good contrast

Refer to ESCAPE as "ESCAPE" (all caps) in text

Logos

Logo package

Logo (dark)

Primary on light background

PNG, SVG

Logo (white)

Primary on dark background

PNG, SVG

Icon

App Icon

PNG (1024x1024, 512x512, 256x256)

Download Logo Package. Coming Soon

Colors

Brand palette

Our primary gradient is #DB56CC to #2475F7, matching the app's navigation bar.

Purple

#DB56CC

Primary accent

Blue

#2475F7

Gradient end

Dark

#09090b

Backgrounds, text

White

#FFFFFF

Cards, surfaces

Light Gray

#FAFAFA

Section backgrounds

Text Gray

#52525B

Body text

Muted Gray

#71717A

Secondary text

Border

#E4E4E7

Borders, dividers

Typography

Fonts

Primary font for web

Pretendard Variable

Used across the web app. Variable weight (45\u2013920). Loaded locally for performance.

Headings style

Extrabold, tight tracking

Headings use font-weight 800 with tight tracking. Section kickers use wide tracking, uppercase, in purple.

Screenshots

App & web screenshots

Mobile App

iOS and Android screenshots: event discovery, community pages, Vibe matching, map view, chat, and profile.

390 x 844 (iPhone 14 Pro)

Coming soon

Web App

Web screenshots: homepage, event discovery, community browsing, event detail pages, and invitation flow.

1440 x 900 (desktop)

Coming soon

Guidelines

Brand guidelines

Visual Identity

Logo usage, color palette, gradient applications, typography system, and spacing rules.

Coming soon

Photography Style

Photo guidelines for events, community content, and marketing. Real people, real moments.

Coming soon

Writing Style

Voice and tone guide. Action-oriented, inclusive, focused on real-world connection.

Coming soon

Quick reference

At a glance

Name

Escape

ESC + APE: an ape pressing the ESC key. Originally called DayShare. Legal name: Escape Platforms Inc.

Tagline

Turn your free time into friend time.

Primary tagline for marketing and press materials.

Positioning

Purpose-built for offline experiences.

Not another social media app. Gets people off their phones and into the same room.

Website

web.esc-ape.ca

Media contact: general@esc-ape.ca

Need something specific?

For custom assets, co-branding requests, or usage questions:

general@esc-ape.ca