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Our brand, your toolkit.

Official logos, colors and usage rules for press, partners and anyone representing ESCAPE.

Logo files

The files the site itself uses, free to use when you write about ESCAPE or work with us.

Pictures of the app are on the press page

Usage guidelines

  • Use the official logo files. Don’t recreate or modify
  • Maintain clear space around the logo
  • Don’t change the logo colors or proportions
  • Use on solid backgrounds (dark or light) with good contrast
  • Refer to ESCAPE as "ESCAPE" (all caps) in text
  • Contact us for approval on any non-standard usage

Brand palette

Ink fills the one primary action on a page, with a white label; on an ink band it turns white with an ink label. Blue marks links, selection and focus. Everything else is neutral, so event posters and community photos carry the colour. Magenta is the ESCAPE app’s accent, in its navigation bar, and appears on the web only in this palette; on the web, magenta and blue never meet as a gradient.

Ink

#09090b

The primary action, text, dark bands

Magenta

#a9429d

The app’s accent; not used on the web

Blue

#2069de

Links, selection, focus

White

#ffffff

Cards, surfaces

Light Gray

#fafafa

Section backgrounds

Text Gray

#52525b

Body text

Muted Gray

#71717a

Secondary text

Border

#e4e4e7

Borders, dividers

Fonts

Primary font for web

Pretendard Variable

Used across the web app. Variable weight (45–920). Loaded locally for performance.

Headings style

Extrabold, tight tracking

Headings use font-weight 800 with tight tracking and carry their own meaning: no small uppercase label sits above a heading.

At a glance

Name

ESCAPE

ESC + APE: an ape pressing the ESC key. Originally called DayShare. Legal name: Escape Platforms Inc.

Tagline

Turn your free time into friend time.

Primary tagline for marketing and press materials.

Positioning

Purpose-built for offline experiences.

Not another social media app. Gets people off their phones and into the same room.

Website

web.esc-ape.ca

Media contact: general@esc-ape.ca

Need something specific?

For custom assets, co-branding requests, or usage questions:

general@esc-ape.ca